Category: Nigel

This week, I had a tutorial on my thesis topic, focusing on motion graphics. I explained that my initial idea was quite broad, so we worked to refine it to achieve a clearer, more academically grounded focus. Based on their feedback, I began to discard the term “branding” because it might not fully align with… Continue reading WEEK 15

I missed the online tutorials due to the rep meeting, but I will catch up with Nigel next week. As for my part, I’m in the process of organising the proposal and gathering readings.

his week, we explored research methodology and the importance of choosing a method that fits the question being asked. I learned that methodology is not just about following a process, but about making a clear and reasoned decision about how to gather and interpret information. The main difference between quantitative and qualitative research is that… Continue reading WEEK 13

This week’s lecture focused on research design and methodological approaches, exploring how to structure a research project to effectively answer a research question or develop a hypothesis. A key point was aligning the research question with an appropriate method. The lecture emphasised that methodology should not be an afterthought, but an integral part of how… Continue reading WEEK 12

During this class, while Nigel was talking about the literature review, I realised I had gone too far and would need to cut it down. Even so, I’m proud of the amount of work I’ve done, and it’s already helping me shape the proposal more clearly. This first term 3 session also went through the… Continue reading WEEK 11

During the break, I finished writing my literature review. Instead of simply summarising sources, I aimed to connect them and highlight different perspectives. Through writing, I reached a more nuanced understanding of my topic. While visual elements do play an important role, they do not operate independently. Narrative context and psychological factors also contribute significantly… Continue reading WEEK 10

This week’s lecture focused on academic writing techniques, including quoting, paraphrasing, and maintaining ethical standards. We also discussed how to compare sources and develop a critical argument within a literature review.

This week, we had individual tutorials in preparation for our research proposals. We were asked to define our research area, write a short statement of intent, and identify relevant academic sources. In my case, I worked on defining a comparative project focused on motion graphics in two key formats: title sequences and short-form audiovisual advertisements.… Continue reading WEEK 8

This week’s online session focused on building a strong literature review and introduction, emphasising how structure supports clarity and academic rigour. Nigel introduced a paragraph-based approach rather than numbered sections, which initially seemed minor but I now see as essential for creating a more fluid and cohesive argument. Using the “intro–explain–cite” structure within each paragraph… Continue reading WEEK 7

In this class, we mapped out the entire research‑design process, starting with how to frame a clear, focused research question and moving through the steps of a robust literature review. We examined the main types of reviews: systematic, narrative, meta‑analysis, umbrella, descriptive, and realist, highlighting when each is appropriate and how to synthesise sources rather than… Continue reading WEEK 6