This week, I had a tutorial on my thesis topic, focusing on motion graphics. I explained that my initial idea was quite broad, so we worked to refine it to achieve a clearer, more academically grounded focus. Based on their feedback, I began to discard the term “branding” because it might not fully align with the project’s direction, and we also reconsidered using “emotional,” since it sounded too subjective. Instead, I began to frame the project more as a study of visual identity in motion, micro-narratives, and how different formats use the same motion graphics tools in different ways.
We also discussed comparing title sequences and short-form audiovisual advertisements, analysing how both use typography, imagery, texture, colour, movement, and sound to produce distinct effects. Following this, I refined the main research question and project statement to sound more precise and less marketing-focused. Additionally, my supervisor helped me redirect my bibliography toward more academic sources related to motion design, title sequences, dynamic branding, semiotics, and audio branding.